February 18, 2012

Book promotion: Will you give away your book for free?

After you’ve spent hundreds (thousands) of hours working on your book and getting it published, what would your reaction be if you saw it available for […]
January 28, 2012

Do you have a publisher-friendly blog?

What’s the best way to convince a publisher that you have a platform to promote your books so they take your query letter and your book […]
December 10, 2011

The misconception about ‘free’ author copies

‘Great, you are an author now! So Mr Author, when am I getting my complimentary copy? Oh c’mon, don’t act like a stingy business-man now, 1 […]
November 19, 2011

7 Reasons why you should start an author blog

I maintain 3 blogs. The first one is an MBA blog which is quite popular among Indian MBA applicants who are targeting international business schools. The […]
September 17, 2011

Book marketing and promotion: Meet the superheroes

Marketing and promoting a book can be one of the biggest hurdles for first-time authors (Well, ok, after you’ve got a good literary agent to represent […]
August 27, 2011

Book Trailers on YouTube, Facebook: As effective as movie trailers?

Book trailers can be an additional weapon in the arsenal of authors who are exploring unconventional options of promoting their book. Their function is pretty much […]