April 3, 2015

Book marketing plan that got Business Doctors sold out in under a year

My self-published book, Business Doctors, shows an Out of Stock status on Flipkart. My year-long publishing experiment is over and I won’t be printing any more […]
April 14, 2012

10 depressing facts about the book publishing industry

Steven Piersanti (President, Berrett-Koehler Publishers) recently published a top 10 list on the trends in the publishing industry. Though the numbers that are cited in the […]
March 31, 2012

New writers & authors: Ready to be a book salesman?

When it comes to selling novels, there is a common assumption (and practice) in the publishing world. After the author has received his share of limelight […]
February 18, 2012

Book promotion: Will you give away your book for free?

After you’ve spent hundreds (thousands) of hours working on your book and getting it published, what would your reaction be if you saw it available for […]
February 11, 2012

Writing a book: How to choose a genre?

How you write and structure a book has a lot to do with what genre you choose. This decision will also have a big influence on […]
January 28, 2012

Do you have a publisher-friendly blog?

What’s the best way to convince a publisher that you have a platform to promote your books so they take your query letter and your book […]
December 10, 2011

The misconception about ‘free’ author copies

‘Great, you are an author now! So Mr Author, when am I getting my complimentary copy? Oh c’mon, don’t act like a stingy business-man now, 1 […]
November 19, 2011

7 Reasons why you should start an author blog

I maintain 3 blogs. The first one is an MBA blog which is quite popular among Indian MBA applicants who are targeting international business schools. The […]
September 17, 2011

Book marketing and promotion: Meet the superheroes

Marketing and promoting a book can be one of the biggest hurdles for first-time authors (Well, ok, after you’ve got a good literary agent to represent […]
September 3, 2011

Self-publishing: Why you should (or shouldn’t) approach Vanity Publishers?

Self-publishing and vanity publishers have existed in various forms for a very long time. Despite the contrasting views about the pros and cons of this approach, […]
August 27, 2011

Book Trailers on YouTube, Facebook: As effective as movie trailers?

Book trailers can be an additional weapon in the arsenal of authors who are exploring unconventional options of promoting their book. Their function is pretty much […]